5 Tips For Your SEO In 2020. 2020 presents many new and exciting opportunities to master your content and reach a wider audience. seo techniques
While the BERT algorithm update did not convey the importance of search intent, SEO content writers everywhere are not surprised to hear that search engines are prioritizing audience-focused content.
At this point, more emphasis has been placed on keyword-rich content, resulting primarily in poor user experience and, ultimately, less conversion.
Therefore, 2020 is all about putting the user first by creating value-rich content. Add AI and engaging visuals, and you have the perfect cocktail for SEO-friendly, clickable content.
5 Tips For Your SEO In 2020
Here are my 5 tips to help you create your best SEO content in 2020 and beyond.
1. Write Effective Content in 2020
Changes are constantly taking place with search engine algorithms to provide searchers with all they can, which is broadening its scope to include different formats of SEO content. A typical example of this would be the search engine results page (SERP) showing a mix of video, text and images.
5 hours a day This is the amount of time the average consumer spends on a mobile device, whether it is a smartphone or tablet.
In addition, 52.2% of worldwide online traffic was generated through mobile phones in 2018. Not all websites are designed for this significant change in the way they navigate through WWW. Some of them are optimized for mobile use while others suffer seriously with regard to load time and their visual style responsibility.
3. Map Keywords to Search Intent
Keyword mapping is an important step that involves assigning target keywords to certain pages and posts. And while most SEO professionals factor this into their process, it’s not uncommon for the search intent factor to be left on the backburner. seo techniques
In 2020, we want search intent to be front and center. This is the best way to create content that highly relevant to the mapped keywords.
For example, let’s assume that you want to rank for “Thailand travel guide”. Keyword mapping based on search intent would mean deciding whether it’s a better fit to assign this keyword to a “Complete Guide to Travel in Thailand” blog post, or a webpage describing your travel guide services.
4. Become a Topic Expert
Fluffy content might have had its place in 2019 (hardly), but 2020 is all about E-A-T and creating that value-packed content.
Now, “value” is one of those words that is hard to define and perhaps overused in the marketing space. But, really, value just means providing the solution your target audience is looking for. It’s relative – and it takes a topic expert to get it right. seo techniques
5. Increase Brand Authority Through Guest Posting
Most SEO professionals know that guest posting can be a great way to attract high-quality backlinks. But are you using guest posting to build your brand authority as well?
If not, you could be missing out on some lucrative opportunities.
Even if you don’t get a followed link back to your site, writing for the right publications can help you stand out in your niche and thus attract new clients.
Look for sites and blogs whose readership aligns with your target audience, and whose social following could generate some traffic for your brand. Don’t miss out just because you don’t see backlink potential.