Do you want to derive more traffic?. If Yes then you come to the right place. Hey, my name is Abdul Rehman in today’s post I will tell you how you can derive more traffic to your website or blog.
What is SEO :
SEO stands for Search engine optimization this is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. If you want to learn more about SEO check our previous post
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What Is On-Page Seo?
In On-Page SEO Optimization, we focus on many SEO factors like post title, permalink, keywords, heading and subheading, image optimization, meta tags, search description, anchor text, loading speed. Whatever page we have to change! So we do it on the backend of the website!
How To Do On-Page SEO Step By Step Complete Guide
Create High-Quality Content First
It.s true content is king. If you ask any SEO expert on how to get rank in google the first answer will be is ‘Content.
Every day many new blogs are created and millions of posts are written, so if you have to achieve the first rank then you have to create good content.
Optimize Your Title
Your blog post title in SEO optimization is a very important aspect. When search engines crawl your content, they crawl many things – one of them is a title.
Also, it has a deep impact on visitors. If your title does not attract visitors, they will never click on your content. No matter how good your article is.
Always try to keep your main keyword at the beginning of the title. Sometimes it may happen that if you have trouble keeping it in the beginning, then you can put it in the middle. It helps to understand the search engine – what your content is about. What Is On-Page Seo?
The length of your content
Long articles are much better than small articles. Perform a better performance in the lengthy article search engine.
You may have understood well by looking at the image. So always try to write detailed, high-quality and lengthy posts. But keep one thing in mind, do not write nonsense to increase the length of your content.
Internal Linking is another very important factor. I would also like to give you the best example, Wikipedia. You may have seen that any Wikipedia article is there, it has a lot of internal linking. You should also do Internal Linking with related content in your blog posts. Take the example of internal linking in our post. My other posts, which are related to our posts, have given their links to different places in this post. You have to do the same if you want to get a good ranking.
In the same way, as Wikipedia has internal linking, they also make External Linking by creating a separate section of Reference. You should also have external linking in your article, where required. Talking about external linking is another important thing, is backlinking.
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Create SEO Friendly URLs For Your Blog Posts
Always keep your post URL short and add your main keywords to it. This helps the search engine to understand what your post is about.
Do not use special characters, symbols, brackets, commas in the URL.
Always try to create short and readable URLs. The long URLs do not appear completely in search results.
Write Engaging Content
You should write something like your content that more and more users are able to engage with him for more and more time. An SEO is something in which we only write articles keeping in mind the search engine factors. An SEO is such that we keep the attention of those factors, along with with it, keeping in mind your readers as well as engaging content. Always remember one thing that you write content for your readers and not for search engines. What Is On-Page Seo?
Research Keyword Before Posting
Keyword Research is an important part of on-page SEO. If you write unique and very useful articles on your blog but do not do keyword research, then your articles will not rank in the SERPs.
There are many great tools and websites that can help you find good keywords related to your article. Here I made a list of some of the best Keyword Research Tools you can use.
Always use low competition and high search keywords for your article, and you can use Google AdWords Keyword Planner for this.
Nowadays people like the image to look at the place of reading. Keeping this thing in mind, search engines have also started improving the ranking of sites using media. Therefore, it would be a strict recommendation for you that you want to create a targeted blog for every keyword that you want to target for any keyword, use images and other media such as videos, etc. In addition, if you use your targeted keywords in ALT tags of images and their names, you will have a strong advantage.
Avoid Keyword Stuffing
Keyword Stuffing creates a bad user experience for readers and Google does not even like it at all.
You think that using a lot of keywords in the blog post will cause more traffic to your blog, but it has the opposite effect. This technique leads your site to penalties.
Your post should have a keyword density of 0.5% -2%. What Is On-Page Seo?
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Write Unique META Descriptions
While the META Description tag has little or no direct impact on ranking these days, it does have 2 important indirect impacts:
- It (usually) determines your search snippet and impacts click-through rate (CTR).
- It’s another uniqueness factor that makes pages look more valuable.
Again, there are plenty of ways to generate META descriptions from data, including just using snippets of product descriptions. Try to make descriptions meaningful and attractive to visitors, not just pseudo-sentences loaded with keywords.
Word Count Per Post
One thing is common that the rank of those posts is very high, the ranking is always excellent. Its biggest example is Wikipedia.
You may have seen that all articles of Wikipedia are very long, meaning their count is too much. Therefore their ranking is also often number 1. But this does not mean that you are stuffing your post and writing the content of the scam.
You should write good content from the increased drive and the more things you say in your posts the better. Use throughout media content to prevent readers from being bored.
Improve Your Site’s Loading Speed
Google is using Page Speed as a ranking factor. So make sure your website is fast loading. If your site loads very slowly, Google will not rank your site.
In addition, visitors do not like to go on Slow loading sites. Fast loading affects both website ranking and user experience and ranks well in search results. What Is On-Page Seo?
Use The Appropriate Heading Tags
The H1 tag helps boost your ranking and helps the search engine understand what your page is about.
There are many WordPress themes that do not use the H1 tag for the title. If you use such a theme, you should use the H1 tag for your title. Use the H1 tag only once in your content.
In addition, Heading Tags helps you write a readable blog post. Suppose you write a post whose length is 5000–6000 words but does not use the appropriate Heading tags, then the reader will be able to read the post.
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Crawl Your Website
Get an overview of all your website pages that search engines have indexed. For HubSpot customers, our page display tool (under-report) will allow you to do this. You can use free tools like Zenu’s Link Crawler.
After crawling your site and exporting the results to Excel (or .csv) file, there will be three main columns of data that you will focus on:
- Web address (a.k.a. URL)
- page title
- Page meta description
Copy and paste these three columns into your template.
The URL must be pasted into column B, the column heading in column C and the description in column E.
Use Social Sharing Buttons
Social signals can not play a direct role in your site’s ranking. But social shares generate more eye on your content.
And the more eyeballs you get, the more likely someone is likely to link to you. So do not be ashamed to keep the social sharing button prominently on your site.
In fact, a study by BrightEdge found that major social sharing buttons can increase social sharing by up to 700%.
Regularly Write Fresh and New Posts
This enhances both your ranking and readers. But your content should be informative and useful. The reader likes to read blogs that publish daily content with new and unique ideas.
Also, Google gives priority to blogs that publish posts regularly.
If you publish 2 posts in a week but do not publish anything next week, then this strategy is worse than publishing 1 post in the week. What Is On-Page Seo?
Fix Broken Links in Your Content
If your site has too many Broken Links (404 not found), then Google will crawl your site very slowly. The search engine (Google) understands that the site is not well maintained.
Broken Links affect both your site ranking and user experience.
To get rid of Broken Links, you can use the Broken Link Checker plugin. This plugin helps to fix internal and external broken links on your site.
You should place a keyword density of around 1.5% with a mix of LSI keywords. My advice is to use terms related to the term to help search engines understand more about your content.
Use your main keyword once and in the last paragraph in the first paragraph. And use it in the content where it is understood. what is landing page in seo
This page is based on SEO techniques that you can use to beat your competitors. By adding schema (structured data), you help search engines understand more about your content.
For example, your phone number and email address in the footer are definitely valuable to your visitors, but search engines may not make any sense to them. By using Schema, you refer to its relevance.
Use Related Keywords in the content
According to On-Page SEO, it is not good to use only focus keywords in the content. Use related keywords in the Focus Keywords in your content. So that search engines can better understand your content and rank them on the first page.
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Keep Your Site Clean And Simple
The design of any site makes a good impression on visitors. There are many great WordPress themes available in the market that provide a clean and simple design to your site. But many new bloggers make their site so colorful that they get distracted by readers.
BEST On-Page SEO Checklist:
- Use Keywords in the title.
- Also, use keywords in the permalink.
- Keywords in the first paragraph.
- Keywords in the image alt tag.
- Use LSI keywords in the body (use SEMRush to find related keywords).
- Use the LSI keyword in H2 or H3.
- Shoot for around a 1.5% keyword density.
BEST On-Page SEO Ranking Factors:
- Remove all stop words from permalink.
- Add multimedia (video, slides, infographics).
- Find idle word limit using the tools mentioned below
- Optimize images before uploading (compress and resize).
- Optimize page load speed.
- Create a meta title of fewer than 65 characters.
- Create a meta description of fewer than 320 characters. (This is a new meta description limit for 2019)
- Internal links to related articles.
- Outbound links to relevant high-quality sites.
- Build backlinks
BEST On-Page SEO Tools:
There are a few popular On-page SEO tools out there that will help you analyze the top 10 results for your query. Some of these tools will also compare your page with the top pages and give you data backed up recommendations for improving the on-page SEO. What Is On-Page Seo?
Here is the list of tools:
- SEMRush SEO writing assistant
- Frase (AI based tool)
- Page Optimizer Pro
- Website Auditor
On-page SEO is about more than shoehorning a few keywords into meta tags.
It’s about fulfilling search intent and giving searchers what they want. That’s the most important step. If you don’t pull that off, no amount of “optimization” will help you rank. But, of course, it’s still important that you keep the “big G” happy.
Does that involve including keywords in your meta tags? Yes, partially. However, it’s not always totally necessary, and its only part of the puzzle—a small one, at that.
Did we miss any cool on-page SEO tips in this guide? Let us know in the comments.