8 Ways to Build A SEO Strategy on a Small Budget We’ve read the blogs, we’ve heard the talks, we’ve seen the case studies.
Big brands are winning at SEO.
- A team of experts worked on fixing his technique.
- A world-class agency that is planning its next digital PR campaign.
- A fund for stationery that competes your entire year’s marketing budget.
It can feel dementia as a marketer with a small SEO budget to listen to those stories. Their success may feel completely out of reach.
It should not happen.
If you are working for your brand or your agency client with a small SEO budget you can still get success.
The key to creating a winning SEO strategy when you are low on funds is learning to prioritize.
Read on to learn the top 12 ways you can prioritize, structure, and run SEO campaigns that will bring exceptional ROI from your small budget.
8 Ways to Build A SEO Strategy on a Small Budget
Hey, there my name is Abdul Rehman In today’s post i will tell you the best 8 Ways to Build A SEO Strategy on a Small Budget.
1. Identify How Your Budget Limits You
This is an important first step. A small budget often means that you are compromising in some areas. Regardless of whether you are working at home, in an agency, or as a freelancer, a small budget often means:
lack of time
If your client has a small marketing budget then you may be limited in how much time you devote to your SEO every month.
Likewise, if you work in-house for a brand with a small budget then your time is probably shared between other channels as well.
A small budget often means that you are not given enough time to do all the work that you want.
If you are working with a small SEO budget then you may not have access to all the fancy tools you think you need. Comprehensive keyword trackers, backlink identifiers and log-file analyzers can be quite expensive.
If you are working for an agency, you may have access to these, but in-house marketers are unlikely on a small budget.
If you have a limited SEO budget as a brand marketer, chances are you will not have an array of SEO experts at your fingertips.
Even as an agency marketer working with clients who do not have very high budgets, this means that your SEO team is probably not very specialized. This can leave serious gaps in your knowledge which can become a hindrance to your SEO efforts.
Money for Assets
A lack of money often means that you don’t have the budget for work outside of your skill-set. If you want to plan an outreach campaign, for example, you may feel blocked by the cost of asset creation.
For instance, you might have felt a designer, media producer and content manager would be crucial to get your idea off the ground.
Identifying what your SEO budget is, and is not, translating to in terms of your resources and knowledge gives you a good idea of what you should be prioritizing. It also helps you to stop wandering down paths that aren’t going to yield results.
2. Fill those gaps
If you know that your budget means that you cannot buy the best equipment then you may need to look for cheap or free options.
There are ways to track rank, identify backlinks, and analyze log files without spending a fortune.
The options are usually slightly less flashy and require slightly more labor to achieve the same level of intelligence.
If it is time that you are short then you may need to negotiate with your team or your customer.
I have heard of agencies that sell SEO packages in 3 or 4 hours a month. It is hard to work with, in my opinion.
You may need to talk to your client about the limitations that make such a small commitment to SEO and perhaps show that they were increasing potential to invest more.
Some in-house bosses are also unaware of how long SEO analysis and implementation takes.
If there is really no option to increase the time you allocate to spending on SEO, then you have to be laser-focused on that work. See point 5 for more advice on that.
If it is a knowledge gap that you feel is holding you back, then you need to know what your weak areas are.
It may be that you are an excellent copywriter and feel that digital PR is your jam, but the technical side of SEO is still baffling you a bit. This can be an opportunity to develop your skills.
3. Assess Your Strength
You may feel that you are at a loss due to lack of your budget, but what are you doing well in advance? This can reach a great development team near you, or you are a digital PR at heart.
Make sure that you have an element of work that comes easily to your plan. This way you will know that you are guaranteed some success for your efforts.
Your brand may already be known in your industry or local area. You may be able to capitalize on this fame by creating backlinks or receiving reviews.
Use the strengths of yourself and the brand to your advantage in your strategy. Best Ways to Build A SEO Strategy
Start analyzing what you have available. Audit the knowledge, skills and resources you can use. This will help you identify what is a priority.
For example, if you are limited on resources but have good relationships with local businesses, then reach out to them. There may be some deals that you can use to your advantage.
Perhaps you can partner with local sports teams or schools that will be able to give you back to your community as well as earn links from them.
Another local company or agency may swap your designer’s skills for your SEO advice. It is worth exploring the support you can get out of your team.
4. Set Expectations
The key to a truly successful strategy is setting expectations when working with a small budget.
Your boss or your client may have lofty visions of what they expect SEO to achieve for them. They can be completely unrealistic.
Get an idea for the baseline of organic traffic currently going to your site. From there you can use a predictive model to estimate organic traffic growth.
You may be pressured to run ranking or double organic traffic but you must be clear about what you want to achieve.It is also worth discussing the type of activity that you will be able to carry out within your budget. Best Ways to Build A SEO Strategy
Extensive campaigns and redesigning the website structure may no longer be entirely possible. This does not mean that you cannot start making a case for that work in the future.
5. Start small
An important factor in developing a well-performing organic strategy on a budget is to know where you can focus your efforts to achieve the most growth.
You may need to see what your focus is on the product, service, or content. Prioritize the pages or goals that are most important.
If you are trying to stretch your limited budget across your entire site then you are going to be able to get more for one of those two pages.
Optimize your Google My Business listings if you will benefit from local intent-seeking traffic. This may require only a few small changes.
Your effort and resources can be spent trying to better rank for local words where competition is more limited.
6. Fix your problems first
If your website is fundamentally flawed, then your hard work can be nothing.
You do not have the money to waste optimizing your website while it suffers from technical debt, or the abundance of backlinks with anchor text for the services you now provide.
A comprehensive audit, though time-consuming, can reveal issues you never knew existed. This may sound like an indulgent use of the budget, but it is very strong to make you a winning strategy.
7. Use Your Colleagues
Another factor in developing a winning SEO strategy on a small budget is borrowing resources from other places.
This can be achieved in several ways:
- Educate your colleagues so they work in an SEO-first way. If your development team fully understands the implications of their coding changes they can work alongside you on technical SEO. Talk to your PPC team about their audience targeting for brand terms searches so they don’t cannibalize organic traffic.
- Use their data. Other internal teams and external agencies working on your brand will have their own wealth of data that could be useful in informing your strategy. Make sure you are liaising with paid media team to find out what search terms are converting for them.
- Ask for their assistance. If time and skills are limited in your SEO team then you may also need to get creative with asking for help from other members of your team. Can a designer help with your outreach assets, or a developer help you identify the cause of your spider trap? You may have the right resources at your disposal already, just not within your direct team.
8. Improve Existing Content Before Writing New
A final suggestion for making the most of your limited budget when creating a winning SEO strategy is to improve content you already have.
What can you optimize that is already on your site?
Think about videos, images and audio files.
Look into the schema markup available for your content. This can help its presentation in the SERPs which may gain you more visibility without having to spend money on new content.
Look at the copy on your site that is ranking on pages two or three. See if there are tweaks that can be made to get it ranking on the first page.
You must make sure the assets you already have are working hard for you. Best Ways to Build A SEO Strategy
It can be a struggle to drive well-converting organic traffic to a site when your budget is small. It isn’t impossible though.
Some of the most exciting SEO happens when you need to be creative with your time and resources.